The changes in technology and societal attitudes also meant that consumers' attention spans got shorter. Hip hop music originally had a difficult time breaking into the mainstream due to MTV's reluctance to show music videos of black artists. MTV Raps" making the hip hop and rap music a global phenomenon. Popular bands in the genre often came from the L. Hip hop music sounded like nothing that had been heard before in mainstream music and the late s was thought of as the Golden Age, were everything seemed original and innovative. A new breed of mega-stars emerged, becoming iconic mascots for the genre and defining the decade through fashion, talent and persona. These stars influenced fashion through their music videos, giving fans a first hand glimpse into emerging trends. By the end of the decade MTV started airing the program "Yo!
Their songs set the gold standard for what pop music should be, and through constant reinvention they were able to navigate the pop culture world and keep themselves relevant. Songs were often party anthems or power ballads and would focus on themes of being an outlaw, drugs and women. Many of the decades one hit wonders fell into this genre. After much criticism, the network started to embrace black musicians like Michael Jackson, whose videos were amongst the most popular, paving the way for hip hop artists like Run DMC and LL Cool J to usher in the era of commercialized rap music. Important hip hop acts like Run DMC and LL Cool J made the genre commercial and were style icons, the Beastie Boys made the music "white friendly" and added elements of rock music, and Salt-n-Pepa were female pioneers of the genre. There were various other charitable events formed by musicians in the s and the enduring popularity and seemingly effective outcomes of these events have made them a lasting fixture in public charity. The first music video to be played on the channel was, appropriately, the Buggles' "Video Killed the Radio Star," as music would forever change and the focus would shift from music and lyrics to fashion and theatrics, at least in the world of pop music. Groups from this genre were called "Hair Bands" because members of these male-dominated bands would often have long and big-styled hair and would wear makeup and spandex clothing, creating an androgynous look. When it came to music during the decade, nothing was understated, not the sound, not the fashion, not even the charity. Record companies could now make just as much money by manufacturing one-hit artists in succession while not having to invest the time and money that would make a mediocre musician into a star with more longevity. As the world's society became more globalized, the pool of talent became bigger, making it easier to move onto the next new artist. The changes in technology and societal attitudes also meant that consumers' attention spans got shorter. It was held on September 22nd in and was called Farm Aid. MTV was the first network to exclusively showcase music videos, making its debut on August 1st, The term "New Wave" is meant as an all encompassing term that allows a variety of highly diverse artists to fit into the same category. Some artists had a futuristic sound while others were closer to punk rock. New Wave bands and artists had an impact on fashion with their unique clothing and hairstyles that the youth culture would adopt. Lastly, a lot of these superstars' success can be accounted for through smart marketed by record companies and the artists' ability to look at themselves as brands. A new breed of mega-stars emerged, becoming iconic mascots for the genre and defining the decade through fashion, talent and persona. Trends were also changing more quickly and many artists could not keep up and adapt fast enough. Other reasons include a greater public interest in celebrity gossip, fashion and and increased obsession with pop culture. Cher, Tina Turner and Diana Ross all updated their looks to keep up with fashion, Lionel Richie made memorable music videos and adapted his soulful sound into the new style of pop music and Paul McCartney collaborated with other successful musicians to keep himself relevant. There were also several new genres that popped up including, Hip Hop, New Wave and Hair Metal, all of which have influenced music today. Do you remember listening to these songs on the radio? They also came into successful solo careers after adapting to the new musical landscape. Part of this had to do with the expansion of the music industry, facilitated by MTV and technology. New Wave The New Wave genre began in the s and was popular until the mids.
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Night Car Music • Gangster Rap/ Trap/ Bass
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