In addition, it achieved a 68 per cent rise in year-on-year customer retention. Emails appear to have been sent out to customers since November advising them of the change. So for Hoyts Kiosk, investing in a comprehensive and customised email marketing platform was not only a no-brainer, but a decision that has boosted customer acquisition and retention, and helped to drive rapid growth in the company. The company claims to have made a 60 per cent savings in cash outlay per month. Hoyts Kiosk also faced additional external costs to produce campaigns, and remained hamstrung by inefficiencies in getting to market.
Some Civic Video stores have also closed in the past 12 months. Of particular concern was the per cent of users who lapsed after 12 months, and the average rental visit once every 2. Now, the company's kiosks in about locations around Australia will be rebranded or closed after they were acquired by Evolve, whichoperates Video Ezy Express and Blockbuster-branded movie kiosks. The company claims to have made a 60 per cent savings in cash outlay per month. Emails appear to have been sent out to customers since November advising them of the change. The research found the number of rental establishments had fallen from in fiscal , to today. A Hoyts spokeswoman confirmed that Evolve Entertainment had acquired the Hoyts Kiosk business in Australia for an undisclosed amount. During that time, it has grown from 30 machines in Sydney and five staff to kiosks across Australia and 20 dedicated employees, and will complete a national rollout by entering South Australia mid Hoyts Kiosks have announced they'll be merging with Video Ezy Express. It has been the main competitor to Evolve's Video Ezy Express for years, with kiosks for both usually seen in shopping centres. So for Hoyts Kiosk, investing in a comprehensive and customised email marketing platform was not only a no-brainer, but a decision that has boosted customer acquisition and retention, and helped to drive rapid growth in the company. Evolve Entertainment has been contacted for comment. Fairfax Media A suggestion provided in the Video Ezy Express Kiosk Business Guide for franchisees deciding where to place their DVD rental machine is to "put a kiosk where a video store has closed or is about to close". Video Ezy launched its first kiosks in A mobile app is also on the cards. The business was acquired by cinema giant Hoyts in and rebranded in These form the basis of a customer profile in our user system. It was a not for profit group representing video shops in Australia. In the first year, Hoyts Kiosk has seen average email open rates lift from 27 per cent to 32 per cent, and a 97 per cent increase in consumer touch. Having an automated and dynamic offering has also saved up to 16 man hours per month, and the incremental costs in deploying the system were paid off in two months. In the era of video streaming and Netflix, traditional DVD rental companies have been under pressure. Initially, Hoyts Kiosk used a free email marketing management service, but quickly found itself limited by latency issues connecting to the kiosk software and user information system based in Sweden, as well as an inability to create customised email templates. Further opportunities will arise later this year when Hoyts launches its new Streaming service. Hoyts Kiosk boasts of , active customers and a database of over , email addresses. Hoyts Kiosk was launched by two entrepreneurs in under the Ooview brand, taking its cue from the successful kiosk DVD rental service provided by Redbox in the US. He predicted only would exist in
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