He has since switched to ultramarathons. That's the case for novice runner Green, who says she's eager to run a complete 5K "from start to finish. And because that group is so plugged in to social media, the events get huge marketing bumps from participants' posts to friends and family. Lamppa says more than half of participants in nontraditional running series are novices. Green, who took part in both the Run For Your Lives and Color Me Rad events in , wanted to do something fun that promoted fitness, but offered something more than running. She not only had a blast in the event -- "I'm planning on doing it again next year," she says -- but added "runner" to her list of pre accomplishments, having also done another race this year, the Color Me Rad 5K. This year, there are 20 with about , entries and in the company hopes to have between 30 and The company initially was selling athletic clothing, had a surplus of inventory and decided to hold a race that would be a vehicle for selling the product on-site. If you want a really challenging, scary one, Run For Your Lives is a good one.
Being caught by a zombie got Natalie Green "infected," but she'll be back for another chance to outrun the undead. As Green wrote on her blog in January when she posted her goals, it looked like "epic awesomeness," but she knew she'd have to be in better shape to do it. His company did 60 runs last year and has expanded to events for , with a million participants domestically and international races as far away as Australia and Brazil. You're running from something, in the case of zombies, or you're participating in something fun, like the Color Run or Tough Mudder, things like that. It's the added bonus. You have to train yourself to run. She also believes what we're seeing now is "the start of a larger wave" of more events, which she applauds. Lamppa says more than half of participants in nontraditional running series are novices. Almost every year since, the number of race finishers in the U. It's a combination of factors, the biggest being that a majority of participants aren't road racers or active runners. These runs began in and follow in the wake of other popular obstacle-course runs such as Tough Mudder , Spartan Race and Mud Hero , all of which share the element of a giant mud pit somewhere on the route. He loves being competitive. This year, there are 20 with about , entries and in the company hopes to have between 30 and In , there were 11 events. These runs are happenings, and entrants often sign up with friends or in groups, come up with team names, wear the same clothes and post pictures and updates on Facebook, Twitter and Instagram. But the event was so successful they knew they'd struck gold and shifted gears. How did they come up with the zombie theme? No one was keeping track. Then came the Spartan Race in McNeely says about a third of those in Warrior Dash events have done at least one 5K and about 25 percent more have done a longer race. She made an eight-hour road trip there from her home in Burlington, Ont. Brandon Schatz "And I think that 5Ks like this that have these added elements, it's kind of appealing to everybody. If you want a really challenging, scary one, Run For Your Lives is a good one. Not anybody can just pick up and run, you know, not having a base. Plus, there's an unknown percentage of participants in the Color Run, Foam Fest or Mud-a-Palooza that may like their first running experience and try a 5K, 10K or other race.
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