Similarly, thank people where they share your article and, if game, ask them what in particular did they connect with as this helps shape further content. Youtube videos have immediate and enduring reach. You start with a relationship, not a transaction. Everyone now has the ability to produce content — a license to speak. I unsubscribe and delete similar emails from people who have scraped my email off LinkedIn. People have taken the time to produce their content, it is only fair your recognise their contribution to the quality of your work.
Publishing your first article is someone nerve wracking. LinkedIn is a fantastic example — whereby anyone can produce articles, share their own content and that of others content, have dynamic profiles and all manner of other mediums. Here is where you give what you know freely, abundantly trusting it will pay you dividends in what ever form later. Expertise Here is where you can demonstrate your knowledge and why you do what you do. Whilst we have a fear of it, most likely everyone else does as well. Ask them to guest write for you or conversely you for them. On the internet everybody can have a channel…. One, historically, that was hard to achieve with mass marketing being expensive and a sales force left with phone, feet and later email to reach their market. People are prepared to and do broadcast their thoughts, ideas, advice and opinion with often reckless abandon. Yet, professionally, we seem to inhibited in this ability to similarly present our ideas, expertise, advice and opinion with the same passion and frequency. Consider the below when producing your own content. What will people think? Imagine a world where clients seek you out and want, if not yearn, to do business with you? So, as a sales professional, where is your audience today? People have taken the time to produce their content, it is only fair your recognise their contribution to the quality of your work. Aaron Swartz, co-founder of Reddit, contributor to the development of RSS and staunch activist for freedom of public information said: Doing this is like public speaking. Everyone now has the ability to produce content — a license to speak. One of the challenges in sales is finding, engaging and holding to new clients whilst maintaining strong relationships with the ones you already have. It is easy to become consumed with the number of views, likes, comments and shares. Simply clicking the share button and clicking it again. Over time this becomes important, but this grows. Be conversational and personal — reflect and opine. Personally, status updates and tweet immediately reach our friends and network and quickly circle the world. We stiffle this markedly in comparision with our personal lives. Similarly, thank people where they share your article and, if game, ask them what in particular did they connect with as this helps shape further content.
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Moths To The Flame, original song, Boulder open mic 9-12-12, written to be sung as a duet
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